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An American bison bull in the cold, his breath hanging in the air
Human Potential canister and refill pouch with capsules
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Human Potential · Daily bison organ multi

Eat theorgans.

Of the American bison.

Liver, heart, spleen, kidney and pancreas from grass-fed, pasture-raised bison, freeze-dried into six capsules a day so you never taste a thing. 150+ nutrients for steady energy, sharper focus and immune support.*

  • 100% American bison
  • Grass-fed, pasture-raised
  • 50+ independent ranches
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★★★★★ 4.8 from 194 reviews · Free shipping on subscriptions

Why bison

The original multivitamin weighed 2,000 lb.

Long before multivitamins, the bison fed the Great Plains nose to tail, and the organs were among the most prized parts. Modern diets kept the steak and lost the rest. Human Potential goes back to the source: whole organs from American bison. Not beef. Nothing added.

Where the organs come from

Not beef. Bison.

Most organ supplements are made from beef. Human Potential is made from American bison, and the difference starts with how the animal lives.

ComparedAmerican bisonConventional beef
Growth hormonesNot given to bison.1FDA-approved hormone implants are allowed. About 90% of feedlot steers and heifers got at least one in USDA's 2011 feedlot study.2
How they liveMost of their lives on pasture and native rangeland.3Typically finished in feedlots on rations that are 70–90% grain and protein concentrates.4
DomesticationA native North American species that hasn't been through thousands of years of domestication.5Domesticated for thousands of years.5
~1,000American bison left by the late 1800s
190,000+Raised on U.S. farms and ranches today

Ranchers rebuilt the herd. Using every organ in proportion returns more of each animal to them.

1. USDA Food Safety and Inspection Service, Bison from Farm to Table. 2. USDA APHIS, NAHMS Feedlot 2011. 3. National Bison Association. Some bison are grain-finished for the last 90 to 120 days before harvest (USDA FSIS); Human Nature sources grass-fed, pasture-raised bison. 4. USDA Economic Research Service. 5. IUCN, American Bison Status Survey (2010). Herd figures: National Park Service; USDA 2022 Census of Agriculture. This compares how the animals are raised. There's no public lab data yet comparing bison and beef organs nutrient for nutrient.

1,750mgBison liver
700mgBison heart
290mgBison spleen
215mgBison kidney
45mgBison pancreas

100% American bison, no proprietary blend, no vitamin premix, no fillers, 189 contaminants tested, made in the USA.

Serving for serving

Spinach gets the credit. Bison organs do the work.

Six capsules of Human Potential against half a cup of cooked spinach, measured against your Daily Value. The dashed line is 100%.

Vitamin B12

% Daily Value per serving
Spinach ½ cup0%
Human Potential 6 capsules271%
Zeroin spinach. Plants don't naturally contain B12.

Copper

% Daily Value per serving
Spinach ½ cup17%
Human Potential 6 capsules121%
7×more than spinach

Vitamin B6

% Daily Value per serving
Spinach ½ cup6%
Human Potential 6 capsules24.6%
4×more than spinach

Human Potential: amounts measured per 3 g serving (six capsules) in Human Nature's nutrient testing with Utah State University's Van Vliet Lab. Figures are the highest measured across historical test series; whole-food nutrients vary naturally by batch, so they aren't guaranteed in every serving. Spinach: NIH Office of Dietary Supplements fact sheets, boiled, ½ cup (frozen, for vitamin B6). % Daily Value uses FDA reference amounts.

Inside the formula

Five organs. Nothing hidden.

No proprietary blend and no vitamin premix. Each organ goes in at its natural share of the whole animal, so liver leads and pancreas finishes. Every amount is on the label.

Human Potential · one serving

Every amount on the label.

  • Bison liver1,750 mg58.3%
  • Bison heart700 mg23.3%
  • Bison spleen290 mg9.7%
  • Bison kidney215 mg7.2%
  • Bison pancreas45 mg1.5%

3,000 mg total · six capsules

Proprietary blend

Amounts hidden.

One total weight for the whole blend, so you can't tell how much of each ingredient you're getting.

Synthetic multi

Isolates plus fillers.

Lab-made vitamins, often with fillers, flow agents and added colors to hold the tablet together.

1,750mg

Bison liver

The nutrient anchor, with naturally occurring vitamin A, B vitamins, heme iron, copper and choline.

Traditional useTraditionally valued as a nutrient-dense food for nourishment, vitality and stamina.

Engraving of a bison liver
700mg

Bison heart

A whole-food source of CoQ10, taurine, carnosine, creatine and connective-tissue proteins.

Traditional useTraditionally eaten as a nourishing food associated with strength and endurance.

Engraving of a bison heart
290mg

Bison spleen

Naturally rich in heme iron and organ-specific peptides, including splenic peptides.

Traditional useHistorically valued as an iron-rich animal food in nose-to-tail traditions.

Engraving of a bison spleen
215mg

Bison kidney

B vitamins, selenium, zinc and amino acids within a whole-food matrix.

Traditional useUsed in traditional whole-animal eating as a concentrated source of trace nutrition.

Engraving of a bison kidney
45mg

Bison pancreas

Completes the five-organ profile with naturally occurring digestive enzymes and peptides.

Traditional usePart of traditional nose-to-tail eating, where the whole animal was treated as nourishing food.

Engraving of a bison pancreas

Traditional use describes historical food use. It is not evidence that this product diagnoses, treats, cures or prevents disease.

Two Human Potential capsules filled with freeze-dried bison organ powder

One strong base

Six fewer bottles.

The nutrients people buy one bottle at a time already arrive together in whole bison organs. One pouch, one routine, one less decision every morning.

$2.13 a day on the 90-day plan, with free shipping and a free canister
You might takeBison organWhat it naturally carries
MultivitaminLiverVitamin A, B vitamins, copper, choline
B-complexLiver and kidneyNaturally occurring B vitamins
IronSpleen and liverHeme iron
CoQ10HeartCoQ10, taurine, creatine
Zinc + seleniumKidneyZinc, selenium, amino acids
Digestive enzymesPancreasNaturally occurring enzymes

Whole-food amounts differ from isolated supplements. If you take something for a specific need, check with your healthcare professional before changing your routine.

The Human Nature difference

Not all multis are created equal.

What's inside Human Potential AG1 Greens Centrum Adults
Whole-food nutrientsYesYesNo
Five organs: liver, heart, spleen, kidney and pancreasYesNoNo
Organs from American bisonYesNoNo
No added vitamin or mineral isolatesYesNoNo
No proprietary blendsYesNoYes
No added flavors or sweetenersYesNoYes
No added colorsYesYesNo
No fillers or flow agentsYesNoNo

Comparison based on published product information for AG1 Next Gen (US) and Centrum Adults tablets (US).

A lone American bison grazing frosted prairie grass just after sunrise

Raised on land. Not built in a lab.

Source is part of the formula

Human Nature works with 50+ independently owned bison ranches and is a Partner in Restoration with the National Bison Association. Using every organ in proportion makes better use of each animal and returns more to the ranchers rebuilding the herd.

Grass-fed, pasture-raised Freeze-dried, never cooked Third-party tested 100% made in the USA

Partners in bison restoration

On film: Chris Seivert and Devin Davis, Mosquito Park Buffalo Ranch

Independent testing · Light Labs

189/189

Tested for 189 contaminants. Passed all 189.

Glyphosate compounds · Test 2 of 189 · all 189 passed Glyphosate PassedNot detected

Heavy metals, pesticides, microbial contaminants and glyphosate compounds. Light Labs is an independent, accredited lab, and every check in its report came back clean for the sample tested. The full record is public.

Independent test reportAccredited lab · Results approved by the lab director · Open the full report ↗ 189/189
SQF-certified manufacturing facilitySafe Quality Food certification for the facility that makes Human Potential

FDA-registered, USDA-inspected facilities · cGMP manufacturing · Traceable to American bison sources

Results apply to the represented sample. Whole-food ingredients vary naturally from batch to batch.

What to expect

Give it 90 days.

Whole food works on a food timeline, not overnight. We asked more than 1,000 customers when they first noticed a difference.

30%Within 2 weeksSix capsules with breakfast starts to feel automatic.
65%By 1 monthOne pouch down. Two in three had noticed a difference.
89%By 2 monthsNearly nine in ten had noticed a difference.
94%By 3 months or moreThe stretch most people need, and the length of your guarantee.

88% reported steadier energy. 88% everyday vitality. 81% sharper focus. 81% immune support. 93% rated it better than other supplements they'd tried.

Based on a survey of over 1,000 Human Potential customers. Results and timing reflect self-reported experiences, not clinical measurements or guaranteed outcomes. Individual experiences vary.

The 90-day guarantee

Take it for the full 90 days. If it isn't for you, contact us within 90 days of delivery for a refund, opened or unopened. You usually don't need to send anything back.

Read the return policy →

Field reports

People with a reason to know.

4.8★★★★★ 194 reviews. 1,400+ clinicians share Human Potential on FrontrowMD without compensation.
Golf Digest Top 50 trainer Dee Tidwell Six months, and the bloodwork Watch on Instagram
Orthopedic trauma surgeon Dr. Alon Antebi A surgeon's daily baseline Watch on Instagram
Weekend endurance athlete Dan Martin His own experience. Results vary. Watch on Instagram
Riffle Farms · Bison rancher Liz Riffle The nutrient profile matters Watch on Instagram
★★★★★ I like em
“I eat really good but, I dont get much meat so these bison supplements just made sense… I have been taking em a little over a month now and I feel pretty good no complaints.”
Louella W. · Verified buyer

Verified five-star reviews from ourhumannature.com, excerpted. Individual experiences vary.

Three Human Potential refill pouches with a reusable canister
  • 3 pouches · 90-day supply
  • Free reusable canister
  • Free shipping
  • You save $105

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180 capsules per pouch · 6 a day · 30-day supply per pouch

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You get a 90-day supply (3 pouches) for $192, then the same every 90 days at the same price until you cancel. Skip, pause or cancel before your next charge.

90-day money-back guarantee Take it for the full 90 days. If it isn't for you, get a refund, opened or unopened. You usually don't need to send anything back.
FrontrowMDShared by 1,400+ clinicians without compensation ↗

100% American bison · Made in the USA · 189/189 purity checks

Good questions

Know before you start.

There's nothing to taste. It's six capsules, swallowed with water. Most people take them with breakfast, or split the serving between breakfast and lunch.

Start tomorrow morning

Eat the organs.

Of the American bison. No fork required.

Start the 90-day plan · $64/mo →

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A herd of bison walking along a distant ridgeline
Human Nature

Wild nutrition for modern life.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Customer figures come from a survey of over 1,000 Human Potential customers and reflect self-reported experiences, not clinical measurements or guaranteed outcomes. © 2026 Human Nature.

Human Potential 100% bison · ★ 4.8 · 90-day guarantee
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